Concept

Nocturne is a small record store located in Downtown New York, selling vinyls, headphones, and posters. The store appeals to both older and younger audiences, reflecting the rising popularity of the vintage aesthetic among Gen Z. Nocturne's branding aims to bridge the gap between older and younger listeners by combining modern and traditional items, offering high-quality headphones alongside vinyls and record players.

The store's relaxed atmosphere is geared towards Gen Z, who enjoy "lofi" music and can unwind as they transition into adulthood. Unlike traditional record stores, Nocturne offers a modern twist while still retaining a vintage vibe. Overall, Nocturne is a unique record store that provides a space for both older and younger generations to appreciate music and relax in a comfortable environment.