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in collaboration with Adamari Ezparza, Mariamwit Bahiru, Beth Abebe, and Abigail Peng

Concept

Absolute Zero is an entertainment business that offers exciting activities with a focus on axe-throwing, and includes a bar and other activities. The company takes inspiration from natural arctic phenomena like the Northern Lights and aims to provide a physical and mental escape for customers. Its target audience consists of the older portion of Gen Z, millennials, and anyone over the age of 21 who is able to throw an axe, and has an adventurous, risk-taking personality.

Initially, Absolute Zero will be located in the southern states to attract more customers during the warmer months. The company's ice-themed decor will be a draw for customers seeking an escape from the heat. If the business generates sufficient interest, it may expand to the North.