Concept

La Calle Doce is a Mexican seafood restaurant located in Oak Cliff, Dallas, known for its authentic cuisine and traditional decor. This project included re-design of its logo to incorporate more Mexican design elements. Furthermore, additional pieces that fit with the brand and aimed to enhance the existing business were created.

As the designer, I had a personal connection to the restaurant, having eaten there for most of my life. Because of this, I was familiar with the aesthetics used by La Calle Doce. The restaurant's interior reflects traditional Mexican decor, with signature tiles and architecture found in Mexican buildings.